Each artist was allocated a random year [1957 - 2006] from Helvetica’s lifetime. From this they were asked to create an image based on an event of creative or cultural significance which occured during their allocated year. The artist were asked to consider the relevance of Helvetica when creating their final piece, there were no other rules applied other than if they used a typeface it must be Helvetica.
THE '50' EXHIBITION RUNS AT THE DESIGN MUSEUM IN 2 INSTALLMENTS BEFORE TRAVELLING AROUND THE UK AND AROUND THE WORLD.
1957 - 81: 19 july - 9 August 2007.
1982 - 2006: 10 August - 31 august 2007.
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