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HELVETICA 50

2007 saw the 50th anniversary of the typeface Helvetica and to celebrate CandyCollective and UK based Blanka, in association with Veer, developed a unique project to celebrate the fact. Working on the same premise at our previous project ‘50by50’, we asked 50 leading image makers from across the globe to produce an original work 50cm x 50cm on an event of creative or cultural importance from each year which Helvetica had lived through. The only other restriction being that if they chose to use typography, it had to be Helvetica.

The reaction was overwhelmingly positive from the contributors and we were blessed with a killer lineup of extraordinary people taking part.

When we received all the pieces they were made available online in a limited edition of 50 each for 50 pounds sterling each at Blanka’s site http://www.blanka.co.uk as well as touring the world with shows in London’s Design Museum, Espeis Gallery in NYC, Image Now’s Gallery in Dublin and other events in Paris, Newcastle, Edinburgh, Sheffield and more.

The show was also supported by Epson, GF Smith, Victionary, Generation Press and Build who produced all the show collateral including the beautiful promotional poster and various show invites.

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