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Lovely Productions
VSO DIGITAL PROMO
VSO (Voluntry Service Overseas) needs to recruit teachers to go out to countries like Guyana, Ghana, Nepal, China, Mongolia, Cambodia and Papua New Guinea (to name a few) to train up local teachers.
They decided that for the first time ever they were going to run a video campaign online, so they got in touch with Lovely Productions, who conceived and produced a digital promo for them calling out to teachers. So far it’s been a great success as applications have been flooding in. We think that it’s a really brave move for VSO as they normally only advertise via printed leaflets, so we commend them for their futuristic approach, most of all because it works!
The client needed quite a lot of information to be included in the video and Lovely Productions knew that it needed to be presented in an engaging way. They noticed that the deal they were offering teachers was almost too good to be true, so with all that information coupled with the amazing deal they decided that an infomercial parody could effectively communicate VSO’s call-out to teachers at the same time as being entertaining enough to keep audiences interested. They also knew that even if somebody watching the video wasn’t a teacher they might know one, so we needed them to enjoy the video enough to pass it on to their teacher friends.
VSO have already had hundreds of applications for only 15 available places. Within the first week of launching the campaign they received 296 inquiries, VSO have been very brave in creating a comic piece of video content, but it really paid off. People love infomercials and even though the video is quite long it has been passed around enough for VSO to confirm that it has already been a huge success in the first two weeks.
Well done to all involved!
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